HRD Software Email Campaign Policy

At HRD Software, we take the privacy of our customers and prospective customers seriously. We are committed to complying with data privacy regulations in the United States and internationally, including the General Data Protection Regulation (GDPR).

To better meet these standards and improve customer experience, we made changes to our email systems effective January 1, 2025. This article explains our approach and reaffirms our commitment to responsible email practices and regulatory compliance.

Background

Following a leadership change in January 2017, HRD Software replaced 100% of its technology platforms to improve security and protect customer software licenses and data. As part of this transition, we moved from an internally managed email system to a commercial, cloud-based platform—SendGrid (acquired by Twilio in 2019)—chosen for its ability to meet high standards of privacy, security, and compliance.

For several years, SendGrid handled all outbound emails from:

• Our main website (e.g., sales receipts)
• Our activation key platform (e.g., self-service key retrievals)
• Our support portal (e.g., technical support responses)
• Our marketing platform (e.g., promotional emails and newsletters)

Why We Made a Change

A challenge emerged with SendGrid's email handling: when customers unsubscribed from marketing emails, they were also inadvertently unsubscribed from essential service-related messages, including key retrievals and support responses.

To resolve this, in January 2025 we transitioned to two specialized email platforms:

• SMTP2GO – Used for transactional, customer-initiated emails such as purchase confirmations, license key retrievals, and technical support communications.
• Brevo – Used exclusively for promotional content, including marketing campaigns and newsletters.

Subscription Preferences & Unsubscribing

During the transition, we made every effort to carry over customer subscription preferences—including unsubscribes—from the previous platform to the new system. If you received marketing emails after unsubscribing, we sincerely apologize. Please know that unsubscribing again via the new platform will be effective.

With the new system, you have greater control over what types of email you receive from HRD Software:

• Promotional Emails – Updates about product offers, special discounts, and new features.
• Newsletters – News, updates, and insights from the HRD Software team.
• Global Unsubscribe – An all-encompassing opt-out from all communications sent through Brevo (including both promotional emails and newsletters). Please note that this is not easily reversible.

Your Choice Matters

We encourage you to review and manage your subscription preferences carefully. You can choose to receive:

• Just newsletters
• Just promotional emails
• Both
• Or neither

By selecting what works best for you, you help ensure that you receive only the communications you value most.

Should you need to manage your email preferences regarding your subscription to our marketing campaigns and newsletters, please click the following:

Manage My Email Preferences

Thank you for being part of the HRD Software community. We remain committed to protecting your privacy and providing you with clear choices in how we communicate with you.